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Internet marketing, also referred to
as online marketing, Internet advertising, eMarketing (or
e-Marketing), is the marketing of products or services over the
Internet. When applied to the subset of website-based advertisement
placements, Internet marketing is commonly referred to as Web
advertising (Webvertising) and/or Web marketing. The Internet has
brought many unique benefits to marketing, one of which being lower
costs in distributing information and media to a global audience.
The interactive nature of Internet marketing, both in terms of
providing instant response and eliciting response, is a unique
quality of the medium.
Internet marketing ties together creative and technical aspects of
the Internet, including design, development, advertising, and sales.
Internet marketing methods and strategies encompass a wide range of
services:
* affiliate marketing
* contextual advertising
* customer relationship management marketing
* display advertising
* e-mail marketing
* interactive advertising
* Internet news releases
* newsletter marketing
* online market research
* online reputation management
* search engine marketing
* social media marketing
* blog marketing
* software-based advertising
Internet marketing is the process of promoting an organization using
online media, typically with the goals of increasing sales and
boosting profits. Internet marketing does not simply mean building
or promoting a website, nor does it mean placing a banner ad on
another website. Effective Internet marketing requires a
comprehensive strategy that synergizes a given company's business
model and sales goals with its website function and appearance,
focusing on its target market through proper choice of advertising
type, media, and design.
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