Internet marketing, also referred to as online marketing, Internet advertising, eMarketing (or e-Marketing), is the marketing of products or services over the Internet. When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising (Webvertising) and/or Web marketing. The Internet has brought many unique benefits to marketing, one of which being lower costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium.Internet marketing (E-marketing) ties together creative and technical aspects of the Internet, including design, development, advertising, and sales.


Internet marketing methods and strategies encompass a wide range of services:

  • Affiliate marketing
  • Contextual advertising
  • Customer relationship management marketing
  • Display advertising
  • E-mail marketing
  • Interactive advertising
  • Internet news releases
  • Newsletter marketing
  • Online market research
  • Online reputation management
  • Search engine marketing
  • Social media marketing
  • Blog marketing
  • Software-based advertising

Internet marketing (E-marketing) is the process of promoting an organization using online media, typically with the goals of increasing sales and boosting profits. Internet marketing does not simply mean building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company’s business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.