E-marketing - Internet Marketing

Internet marketing, also referred to as online marketing, Internet advertising, eMarketing (or e-Marketing), is the marketing of products or services over the Internet. When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising (Webvertising) and/or Web marketing. The Internet has brought many unique benefits to marketing, one of which being lower costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium.
Internet marketing (E-marketing) ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing methods and strategies encompass a wide range of services:

• Affiliate marketing

• Contextual advertising

• Customer relationship management marketing

• Display advertising

• E-mail marketing

• Interactive advertising

• Internet news releases

• Newsletter marketing

• Online market research

• Online reputation management

• Search engine marketing

• Social media marketing

• Blog marketing

• Software-based advertising

Internet marketing (E-marketing) is the process of promoting an organization using online media, typically with the goals of increasing sales and boosting profits. Internet marketing does not simply mean building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.